About Our Company:

Snyder Signs in Johnson City, TN | Meet Our Team | Custom Signs Design

Snyder Signs, Inc. was founded in 1962 by Jim Hensley and Ed Snyder. These two men saw the need for a quality electrical sign manufacturer in the growing East Tennessee market area. Since 1962, Snyder Signs has evolved, via expanding technologies and exemplary customer service, to become a premier designer, manufacturer, and installer of electric sign displays in the Southeast region. Additionally, Snyder Signs can coordinate and manage national programs through its network of World Sign Associates’ affiliates.

Continuing his father’s legacy, Rod Snyder, President of Snyder Signs, Inc., along with Operations Manager, Randy Holland, has assembled a team of professionals dedicated to the development and maintenance of their customer’s image.

Services include design, manufacturing, installation, and maintenance of image-based signage for its customers. Snyder Signs has in-house production for computer routed graphics, steel and aluminum fabrication, painting, and channel letters.

Snyder Signs controls the process of design through production in its own facilities, ensuring quality and commitment from inception to completion dates.

Meet Our Team:

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Rod Snyder


Rod was raised in the sign industry, as his dad, Ed Snyder, founder of Snyder Signs, brought him to work at an early age. Rod purchased the company from his father in 1991. Through his leadership, Snyder Signs’ reputation for commitment to customer satisfaction has continued. Rod is an active member, and former President of World Sign Associates, a premier trade association whose members have represented some of the industry’s top sign manufacturers since 1947.

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Randy Holland

Operations Manager

Randy has been the Operations Manager at Snyder Signs for 24 years.  He has over 35 years of management experience.  He has a B.B.A with a major in Marketing from East Tennessee State University.  Our Sales, Production, Service, Installation and Design departments all report to Randy. Need assistance on your high profile project? Randy has the expertise needed to build your image!

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Charity Sparks

Executive Sales Assistant

Charity has been a part of the Snyder Signs’ team since 2008. She serves as the Executive Assistant to Randy Holland, Operations Manager, at Snyder Signs. Charity is also involved in marketing, business development, permit acquisition, and sales for the company. Have a new construction project that you need help with? She has the organizational skills needed to assist you with room identification and wayfinding! Call Charity today for all of your signage needs!

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Denise Hensley

Sales Associate

Denise has been with Snyder Signs since 1999. Denise’s career with Snyder Signs has evolved from Office Manager to Customer Service Coordinator to Senior Sales Associate. Denise works with many national accounts, as well as local businesses to help them build image. From national chains to custom signage, let Denise turn your ideas into a reality! Call or email Denise today!

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Conner Williams

Sales Associate

Conner was raised in the industry, growing up in a family sign business. He
began his career in the sign industry in 2009 as a service and installation
technician, and would later go on to become a SPRAT-licensed ropes access
technician. He has been a licensed Insurance producer in the state of
Tennessee. In 2018, he joined the Snyder Signs team where he evolved to
Sales Associate. With years of hands-on experience in the field, and
attention to a client’s vision, Conner is ready to coordinate and execute
your next signage project!

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Debbie Scott

Office Manager

Debbie joined the Snyder Signs’ team in 2000. She began her career in work order procurement and rapidly advanced to Office Manager. She has 30+ years of office management experience. Debbie handles the management of the company’s accounts receivable, accounts payable, tax management, payroll and tax return preparation.

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Ted Tubbs

Senior Graphic Designer

Ted began his career with Snyder Signs in 1994. Ted has over 21 years of experience in computer-generated design and over 26 years of experience in graphic design. In addition to holding a Bachelor of Fine Arts Degree, Ted also holds a Master of Fine Arts Degree. Ted has won numerous national awards for site design, including the Signs of the Times 2002 Electronic Sign Best Digital Display. Ted has assisted clients such as Mellow Mushroom with custom designs for each of their locations. At Snyder Signs–We Build Image!

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Rob Cline

Lead Fabricator

Rob has been an integral part of Snyder Signs success since 1986. As Lead Fabricator, his knowledge and craftsman abilities can be seen in projects throughout the United States. His superior math skills and problem solving techniques make him an important part of our team.

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Paul Isaacs

Installation Manager

Paul has been with Snyder Signs since 1981. Paul has a great work ethic and brings this to each project. He knows the importance of deadlines and is committed to customer satisfaction.

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Matt Marshall

Service Manager

Matt serves as Service Manager for Snyder Signs. Matt’s experience ranges from sign installation to message unit setup and training. Matt is SPRAT certified.