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Why Do I Need a Sign For My Business?

Nov 6, 2015   //   by David Atchley   //   News  //  No Comments

Mellow Mushroom night shot at the IslandAnswer:  Don’t listen to us….here’s what the US Small Business Administration has to say:

Signs are the most effective, yet least expensive, form of advertising for the small business.  A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.

Signs are always on the job for you, advertising 24 hours a day, 365 days a year.

People often judge a business by how it looks on the sign.

Many merchants increase their business measurably just by adding a good sign.  Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence.  As one sign industry professional put it, “A business without a sign is a sign of no business.”

We live in a mobile society.  According to the United States Census Bureau, 18% of households relocate each year.  As your customers move, you need to replace them by attracting new customers.

Question:  Is signage expensive?

Again, here’s what the US Small Business Administration has to say:

You pay for the sign once and it works for you 24 hours a day, 7 days a week for years.  Use of other media requires paying month after month, and you never have the benefit of ownership.  You also have no assurance that you are reaching potential customers.  From a business owner’s perspective, a sign should not be viewed as an expensive investment, but as a capital investment.  When you factor in the return on your investments, signs are not expensive.  An effective sign will most likely pay for itself many times over.  The price for signage will vary greatly depending upon the size, design, style, manufacturer, and mounting type.

Question:  How long does it take to complete my order?

There really isn’t a short answer to this question.  Some jobs can be produced in minutes and some may take weeks or months.  Let Snyder Signs know when you need your job completed, and we will let you know if it can be done.  We go to great lengths to meet your most stringent demands.

Question:  How do I go about getting an estimate from you?

The best way to ensure that we get all the information necessary to do an accurate quote is to give us a call and talk to one of our sales people, or stop by and talk to someone in our sales department in person.

Question:  I am not creative.  Can Snyder Signs design my sign for me?

Absolutely!  Our business is to make your business look good!  Our in-house team of designers will create and design your new signage based on your vision.

Question:  How much does it cost?

We can build a sign for your business based on virtually any budget!  As you can imagine, there is a wide variety of products making an equally wide variety of costs.  Quotes are provided up front so there are no surprises.

Question:  Do I need a sign permit?

Depending on the municipality and/or the type of sign, you will likely need a permit.  Don’t sweat it though…that’s one of the many services that we provide.  Our staff is very proficient at obtaining the proper permits and variances.

Question:  What is your turnaround time?

Naturally, the turnaround time varies depending on the type of sign.  Snyder Signs can turnaround banners, yard signs, and posters, many times, in a matter of hours.  As you can imagine, more involved custom signs will take longer.  Your sales representative will be better able to answer this question for you.

Question:  Are you a licensed and insured company?

Yes,  and if you need an insurance certificate, we will be happy to provide one to you.

Question:  Do you do the electrical work?

You (or your landlord) will need to insure there is electrical at the base of the sign or to the back of the face where the sign is to be installed.

Question:  Do you guarantee your work?

We provide a one-year warranty on our workmanship.  In addition, many of our suppliers offer longer term warranties on their particular products.

Question:  What type of electronic files do you accept?

The type of files that we accept are based on the final product that you are requesting.  Text should be submitted in a WORD file.  A photo (raster based) should be submitted as a high resolution Photoshop file or JPEG.  Line art (vector based) should be submitted in an Illustrator format or as a Corel file.  Please remember to convert any text to paths/curves prior to sending.  We also accept PDF files.


$60,000 sign donated to Washington County – Johnson City Animal Shelter

Jun 3, 2015   //   by David Atchley   //   News  //  No Comments

IMG_0534 (1280x1280)

With the official debut of the new Washington County/Johnson City Animal Shelter less than a month away, Monday night’s Animal Control meeting revealed the donation of the shelter’s new sign – a $60,000 sign at that.

Johnson City Honda and Snyder Signs announced the donation for the shelter’s new location before the board’s meeting Monday evening. The double-sided sign will stand at 25 feet tall and measure 16 feet across, with an electronic sign that will flash photographs of available animals at the shelter. The sign will stand perpendicular to North Roan Street and is intended to capture the attention of the 20,000 drivers who pass along the road each day.

“This is one of the final touches to this project, having a really significant sign out at the road where people know where we are,” Mayor Ralph Van Brocklin said. “An electronic sign that will allow us to display certain animals that are within the facility helps a lot as far as catching the public’s attention and hopefully getting these animals adopted out and taking the euthanasia rate as close to zero as possible.”

“This is a great cause for the community and it would be difficult for the center to be able to acquire a sign of this level,” Snyder Signs President Rod Snyder said. “What better way for us to us to partner and come together to provide something like this?”

The sign will be erected within the coming week as a finishing touch to the shelter, then the process of transferring shelters will begin. Shelter director Debbie Dobbs said the Washington County Sheriff’s Department will have inmates working to move heavy items, like stainless steel cages for animals that would need to be quarantined, followed by moving all the animals to their new space in preparation for the grand opening June 27.

“This is a good opportunity to get the community involved, and we need their support,” board member James Reel said.

The new shelter has a puppy play room and two play rooms for cats on either side of the main entrance that will greet shelter visitors as they come in to the building. Four secluded rooms serve as meet-and-greet rooms, where dogs and cats can meet their potential families. The cat condos have sliding panels, allowing employees to combine them in the case of a feline family, and each dog kennel has a pull door that opens to either another indoor kennel or outside kennel, so no dog will be left out in frigid weather.

Going from 4,000 square feet to 18,000 square feet, Dobbs said she hopes the extra space will help bring down, and maybe even eliminate, euthanizing animals while giving them a more open space to live in. The old shelter is overrun with more than 100 cats — Dobbs said she is stacking crates on top of crates to try and accommodate them all and was forced to euthanize 18 cats and kittens last month due to lack of space.

“We’re overwhelmed and the Human Society is overwhelmed,” Dobbs said. “We’ve got kittens everywhere.”

Dobbs said the peak time for cats and kittens entering the shelter is during the summer. Even with the staggering amounts of cats and kittens entering the shelter each day, euthanasia rates have been on a steady decline in the past eight months for both dogs and cats.

“It has come down quite a bit with the help of the rescue groups, Humane Society and people spaying and neutering,” Dobbs said. “This should be a thing of the past.”

Dobbs said she and her employees look to complete the move within the next two weeks and have the shelter completely operational for a week before the grand opening. She said she hopes the wide, open ceilings and walls splashed in bright shades of blue, orange and green will help the atmosphere of the shelter from being too dreary.

“Many years of dreams are coming to fruition here,” City Manager Pete Peterson said. “I only look forward to things getting better and better as we get into this facility.”

Johnson City Press, June 3, 2015



Tweetsie Trail sign installed at Alabama Street trailhead

Aug 27, 2014   //   by Randy Holland   //   News  //  No Comments

Tweetsie Trail 2




“Tweetsie Trail task force chairman Dr. Dan Schumaier shook hands with Johnson City Director of Public Works director Phil Pindzola as Rod Snyder, owner of Snyder Signs, helped install the Tweetsie Trail sign at the entrance Tuesday, all celebrating a key piece of construction to aid in the opening of the trail.

The sign Snyder’s business donated, an in-kind donation worth roughly $24,000, is an idea Snyder began considering in November. After collaborating with the city and installing the sign his senior graphic designer Ted Tubbs came up with, Snyder said he knows it was the right thing to do because he’ll bike the trail plenty with his family and that the trail will be something the region will enjoy from years to come.

At about 1,800 pounds, 24 feet long and 18 feet above the paved entrance, made with materials donated by General Shale, the sign provides the official entrance to the ultimately 10-mile trail that will connect Johnson City with Elizabethton.

A ribbon cutting will take place on Thursday at 2 p.m. and the Tweetsie Trail Trek, a 4.3-mile running event and post-run party will happen on Saturday, August 30 at 8:30 a.m. The run will be starting at Lions Field and bringing runners and walkers to the Alabama Street trailhead where the post-run ceremony will begin.”

Johnson City Press, Tony Casey, August 27, 2014

Read more: Tweetsie Trail sign installed at Alabama Street trailhead | Johnson City Press

Coming soon to Tweetsie Trail…….”

May 5, 2014   //   by Randy Holland   //   News  //  No Comments

“Employees at Snyder Signs in Johnson City were busy working on the new Tweetsie Trail sign Friday.  The sign will be erected at the entrance of the 10-mile trail, which is being constructed along the old railroad bed from Johnson City to Elizabethton.  The entrance will be located just off Alabama Street.  In the photo, employees are test fitting the letters on the steel trestle framework to be sure proportions are correct.  The sign was then primed and readied for painting, according to a company spokesman.  Snyder Signs President Rod Snyder announced earlier this year that the company would construct the $23,500.00 sign at no cost for the Tweetsie Trail.”

May 5, 2014 edition of Johnson City Press/photo courtesy of Randy Holland.

The Tweetsie Trail Gets A Gateway

Mar 13, 2014   //   by Randy Holland   //   News  //  No Comments

Call it a sign for the times.

“A Rails-to-Trails sign committee meeting was held on Feb. 17 to discuss the signage on the mile trek in Johnson City. Rod Snyder, president, Snyder Signs, Inc., was invited to attend that meeting to give input about the signage on the 10 mile trail.

“Rod Snyder was going to simply come up with the design for the entrance of the trail and so we let him do his thing and this is what he came up with.”said Task Force Chairman Dr. Dan Schumaier at Tuesday’s Rails to Trails Task Force meeting.  What Snyder came up with was a virtual gateway for the trailhead at Alabama Street. “The more I looked at the trail, the gravity and importance of this project to the community became clear to me. This is a landmark project, and I felt like it was important for us to be a part of it;  to offer something that maybe would be beyond the normal dollars and cents that we would offer for a project like this.

“When I saw what the Tweetsie Trail was and what it could be, I knew that the beginning of the trail needed a gateway that people would walk through and that it would be there at the trailhead for a very, very long time. That’s pretty neat. It’s iconic, it’s not really a sign, it’s an image gateway entry,” said Snyder.  Snyder also knew all of his employees would have a hand in creating the entrance way onto the new trail so he asked them for their input. “I couldn’t do this on my own without our employees being 100 percent on board.  I spoke with the staff, and I told them that I thought that this would be a good opportunity for us to step up and donate this to the community. It’s what we do and how we do things.  The staff agreed this was a great project.  “We don’t get a chance to do something like this very often. Sometimes the project isn’t a good fit, it’s just not the right one, but we all agreed that this was exactly what we needed to do.” shared Snyder. “Our employees will see this sign, they’ll walk and ride on the trail. They’ll be able to tell their children and family members that they had a part in building the gateway to the Tweetsie Trail. It’s a legacy for us as a company and for each individual who is employed at Snyder Signs.”

The gateway is 20 feet wide with a 14 foot pass under. The masonry work on the sides will have donations plaques embedded into it. The trestle structure will be fabricated from steel at Snyder Signs, the cross members will be steel and will have bolts that will mimic the old time bolt and rivet structure used in railroad trestle and the logos on either side will be illuminated at night.”


BY TAMMY CHILDRESS, Johnson City News and Neighbor, March 8, 2014


Snyder Signs donating sign to mark entrance to Tweetsie Trail

Mar 6, 2014   //   by Randy Holland   //   News  //  No Comments


Snyder Signs to donate sign to mark start of Tweetsie Trail

Snyder Signs to donate sign to mark start of Tweetsie Trail

Johnson City Press

March 5th, 2014 3:12 pm by Tony Casey

“As the donations and fundraising efforts accumulate, the Tweetsie Trail keeps getting better and better.

The monthly Rails-to-Trails Task Force meeting resulted with big news from a local businessman and members, including word from Snyder Signs’ President Rod Snyder that his company would be making a donation valued at $23,500 by building an entrance sign to the trail that starts just off Alabama Street.

“Our company discussed a fitting way to have a correct entrance to such an asset for Johnson City,” Snyder announced Tuesday night. “We felt this was a great thing for Synder Signs to be involved with to give back to the community.”

The entrance would have brick foundations on each side, which would hold the names of other donors to the project, as well as be spanned by a steel trestle structure that would read “Tweetsie Trail,” and mark the beginning of the 10-mile recreational trail between Johnson City and Elizabethton. It would be located just past a parking lot section made by Public Works Director Phil Pindzola’s crew, which has been working on the trail since before the start of the New Year.

Task Force Chairman Dr. Dan Schumaier said the entrance will be an elegant entrance to the trail, and joked he could picture people taking selfies in front of the sign.”

Read more: Firm to donate sign to mark start of trail | Johnson City Press


Coba Cocina Restaurant, Lexington, KY

Aug 19, 2013   //   by Randy Holland   //   News  //  No Comments


Snyder Signs, Inc. is proud to have been the sign company of choice for the exterior and interior signage at Coba Cocina Restaurant, Lexington, KY.

“From the food to the architecture to the unique concept, Coba Cocina is certainly a distinct Lexington restaurant, and a dream years in the making for the project’s founders, father-and-son Phil and Lee Greer of Greer Companies, a local hospitality and real estate development company headquartered in Lexington whose portfolio also includes 35 Cheddar’s restaurants in Kentucky, Ohio, Indiana, Tennessee, West Virginia and North Carolina. The restaurant is actually three separate, but complementary, concepts: Cocoh! Confectioner, a bakery, cafe and gelateria; Cobar Cantina, an upstairs lounge with a specific small pate (tapas) menu; and Coba Cocina, the intricately decorated downstairs restaurant with seating for nearly 230 people (the entire building can sit upwards of 400 people).”

Chevy Chaser Magazine, March 14, 2013

Click the link below for a video montage of the Coba Cocina signs………

Coba Cocina

The Island in Pigeon Forge

Jun 10, 2013   //   by Randy Holland   //   News  //  No Comments

The Island entrance signMellow Mushroom night shot at the Island

“The Island in Pigeon Forge is a new retail and entertainment center in the heart of Pigeon Forge.  It features restaurants, shopping, attractions, and a 200-foot-high observation wheel, The Great Smoky Mountain Wheel, which offers spectacular views of the Great Smoky Mountains.   Phase 2 of The Island in Pigeon Forge will include the construction of a show fountain and a 132 room 4-star hotel. Both of these projects are scheduled to begin construction in the fall of this year with an anticipated opening in Spring 2014.”

Snyder Signs is proud to have been the sign company chosen to design, fabricate and install many of the unique signs that you will see throughout The Island.

Science Hill Veterans Memorial

May 24, 2013   //   by Randy Holland   //   News  //  No Comments
Memorial for SHHS Veterans

Memorial for SHHS Veterans

Science Hill dedicates new veterans memorial

“The names of nearly 40 Hilltoppers were on the minds of many on May 24th, 2013 as the sound of “Taps” rang out at Science Hill High School’s newly-created Alumni Memorial Circle.

In the center of the circle sits the Science Hill Veterans Memorial, which features the names of 38 veteran alumni who were killed in battle.

The project took more than two years to complete and was completely funded through donations from the community.  The city of Johnson City, General Shale, Mitch Cox Companies, Snyder Signs, Inc., Rustic Ridge Landscaping and Tennessee Flag Co. provided materials and labor for the monument.”

Johnson City Press, May 24th, 2013

Snyder Signs Makes the News

Dec 7, 2011   //   by Charity   //   News  //  No Comments

Jim Bailey, WKPT 19 News, stopped by Snyder Signs’ shop to find out what makes our sign company so successful in today’s economy.   Snyder Signs\’ News Segment


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