About Our Company:

Snyder Signs in Johnson City, TN | Meet Our Team | Custom Signs Design

Snyder Signs, Inc. was founded in 1962 by Jim Hensley and Ed Snyder. These two men saw the need for a quality electrical sign manufacturer in the growing East Tennessee market area. Since 1962, Snyder Signs has evolved, via expanding technologies and exemplary customer service, to become a premier designer, manufacturer, and installer of electric sign displays in the Southeast region. Additionally, Snyder Signs can coordinate and manage national programs through its network of World Sign Associates’ affiliates.

Continuing his father’s legacy, Rod Snyder, President of Snyder Signs, Inc., along with Operations Manager, Randy Holland, has assembled a team of professionals dedicated to the development and maintenance of their customer’s image.

Services include design, manufacturing, installation, and maintenance of image-based signage for its customers. Snyder Signs has in-house production for computer routed graphics, steel and aluminum fabrication, painting, and channel letters.

Snyder Signs controls the process of design through production in its own facilities, ensuring quality and commitment from inception to completion dates.

Meet Our Team:

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Rod Snyder


Rod was raised in the sign industry, as his dad, Ed Snyder, founder of Snyder Signs, brought him to work at an early age. Rod purchased the company from his father in 1991. Through his leadership, Snyder Signs’ reputation for commitment to customer satisfaction has continued. Rod is an active member, and former President of World Sign Associates, a premier trade association whose members have represented some of the industry’s top sign manufacturers since 1947.

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Randy Holland

Operations Manager

Randy has been the Operations Manager at Snyder Signs for 24 years.  He has over 35 years of management experience.  He has a B.B.A with a major in Marketing from East Tennessee State University.  Our Sales, Production, Service, Installation and Design departments all report to Randy. Need assistance on your high profile project? Randy has the expertise needed to build your image!

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Denise Hensley

Sales Associate

Denise has been with Snyder Signs since 1999. Denise’s career with Snyder Signs has evolved from Office Manager to Customer Service Coordinator to Senior Sales Associate. Denise works with many national accounts, as well as local businesses to help them build image. From national chains to custom signage, let Denise turn your ideas into a reality! Call or email Denise today!

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Tyler Adams

Sales Associate

Snyder Signs welcomes our newest team member, Tyler Adams! Tyler serves as Sales Associate at Snyder Signs. Call or email Tyler today for all of your signage needs!

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Charity Sparks

Executive Sales Assistant

Charity has been a part of the Snyder Signs’ team since 2008. She serves as the Executive Assistant to Randy Holland, Operations Manager, at Snyder Signs. Charity is also involved in marketing, business development, permit acquisition, and sales for the company. Have a new construction project that you need help with? She has the organizational skills needed to assist you with room identification and wayfinding! Call Charity today for all of your signage needs!

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Debbie Scott

Office Manager

Debbie joined the Snyder Signs’ team in 2000. She began her career in work order procurement and rapidly advanced to Office Manager. She has 30+ years of office management experience. Debbie handles the management of the company’s accounts receivable, accounts payable, tax management, payroll and tax return preparation.

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John Scott

Production Manager

John began his career with Snyder Signs in 1970. He worked with Ed Snyder, the original owner of the company, and now he works alongside Randy Holland and Rod Snyder on each of the restaurant, hospital, and university projects, as well as all the other Snyder Signs custom sign projects. John knows the importance of deadlines and works hard to make sure those deadlines are met, and that our customers are pleased with their final product. He ensures the manufacturing of our products meets the customers’ specifications, and that they receive their product on schedule.

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Ted Tubbs

Senior Graphic Designer

Ted began his career with Snyder Signs in 1994. Ted has over 21 years of experience in computer-generated design and over 26 years of experience in graphic design. In addition to holding a Bachelor of Fine Arts Degree, Ted also holds a Master of Fine Arts Degree. Ted has won numerous national awards for site design, including the Signs of the Times 2002 Electronic Sign Best Digital Display. Ted has assisted clients such as Mellow Mushroom with custom designs for each of their locations. At Snyder Signs–We Build Image!

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Paul Isaacs

Installation Manager

Paul has been with Snyder Signs since 1981. Paul has a great work ethic and brings this to each project. He knows the importance of deadlines and is committed to customer satisfaction.

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David Atchley

Customer Service Coordinator

David joined the Snyder Signs’ team in October 2012. He came to us after spending 30+ years in the financial sector. David coordinates our daily install and service schedules.  He is also the first point of contact for incoming service and/or new sales calls.

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Chris Tipton

Graphics Manager

Chris serves as the manager of the Graphics Department. He joined the Snyder Signs team in 2003. Chris manages the printing, painting, routing, and interior ADA signage departments.

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Matt Marshall

Service Manager

Matt serves as Service Manager for Snyder Signs. Matt’s experience ranges from sign installation to message unit setup and training. Matt is SPRAT certified.